Surfing the Asian Wave: How to Survive and Thrive In the New Global Reality

This is the new global reality, and to succeed in it you need to understand how the other half of the world thinks, talks and acts. As individuals, businesses, nations and a species, our biggest challenges and opportunities are now unarguably global. The key skill of the 21st century will be the ability to interact effectively across the Asia/West intersection and the new blended world.

This book combines first-hand experiences from thinkers, leaders and business people across multiple industries with robust academic research, then distils them into clear insights, actions and behaviours the reader can apply in real life.

 

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