Category Archives: humanities & Economics

Microfoundations of Evolutionary Economics

Microfoundations of Evolutionary Economics This book provides for the first time the microfoundations of evolutionary economics, enabling the reader to grasp a new framework for economic analysis that is compatible with evolutionary processes. Any independent approach to economics must include a value theory (or price theory) and price and quantity adjustment processes. Evolutionary economics has… Read More »

Operations and Supply Chain Management

Operations and Supply Chain Management Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fifteenth edition of Operations and Supply Chain Management provides well-balanced coverage of managing people and applying sophisticated technology… Read More »

Managing Quality: Integrating the Supply Chain (5th Edition)

Managing Quality: Integrating the Supply Chain (5th Edition) Understanding quality management through a unifying framework. Managing Quality is a comprehensive introduction to the field of quality management that presents a supply chain theme as the unifying framework for quality improvement. This edition of the text has been updated with many changes to highlight cutting-edge, quality topics.… Read More »

Marketing 2016 18th Edition

Marketing 2016 18th Edition Pride and Ferrell’s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today’s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along… Read More »

Management Information Systems: Managing the Digital Firm 12th Edition

Management Information Systems: Managing the Digital Firm 12th Edition Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the… Read More »

Customer Relationship Management 2nd Edition

Customer Relationship Management 2nd Edition Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.   Geared to MBA students and advanced undergraduate students, as well… Read More »

Marketing: The Core (Access code not included) 6th Edition

Marketing: The Core (Access code not included) 6th Edition Marketing: The Core 6e meets the needs of a wide spectrum of faculty―from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core‘s focus on decision making through extended examples, cases, and videos involving real people making… Read More »

Sustainable Banking: The Greening of Finance

Sustainable Banking: The Greening of Finance This comprehensive addition to the debate on sustainable development has been produced in order to take a global pulse on how the financial services sector is responding to the growing challenge of shareholder and stakeholder expectations on social and environmental performance. In the opinion of many commentators in this… Read More »